Samsung

Summer Beats Roadshow.

Festival Vibes, AI and Campus Experience: Touring Across Austria with the new Galaxy S25 Edge and %%Google Gemini%%.

Project Details
Client
Samsung Electronics
Timeframe
June 2025
Services

Press Photography

Event Aftermovie

Video Production

Social Media Content

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Overview

For the Samsung Summer Beats Campus Roadshow in June 2025, we handled the creation of visual content for PR, social media, and event coverage.

The focus was on the new Galaxy S25 Edge featuring the AI-powered Google Gemini, which visitors could try out live on site. The roadshow truck became an interactive smart hub, bringing technology, music, and lifestyle straight to universities across Austria.

Designed specifically for students, the tour offered a festival-style brand experience with live performances by Rose May Alaba, Eli Preiss, Sandra Hesch, Jugo Ürdens, and Camo & Krooked. Our content captured the vibe and highlights, helping to amplify the brand experience across all key channels.

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